Sideways Thoughts

Thoughts, dreams, and opinions of a guy named Chad Renando

The reality of chaos theory – will you ignore, control or embrace?

July16

They say 70% of strategic initiatives fail, and of those that succeed are only 60% effective. In an environment of uncertaintly, chaos theory presents a likely explanation.  My question to you is: will you 1) pretend it does not exist; 2) attempt to conform it to your will; or 3) accept and embrace it with open arms?

Chaos Theory Approach …read more »

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Covey’s Seven Habits for the Digital Agency – Habit 3: Putting first things first

May24

What is the most important thing you can be doing right now? We asked ourselves that question in the studio as we munched Cocoa Pops during our recent studio breakfast session reviewing Covey’s Habit 3: Putting First Things First.

Covey Habit 3: First things first …read more »

Covey’s Seven Habits for the Digital Agency – Habit 2 (part 2): Finding and keeping your centre

May2

What would you consider your centre?  Where are your values focused and from where do you draw your security, guidance, wisdom, and power?  These are questions Covey asks and we ask ourselves in the studio we work through in the second part of Habit 2: Keeping the End in Mind.

Covey Habit 2: Finding your centre …read more »

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Green pizza: Social media, the environment, and fast food convenience

April26

I posted a while back about the complexities of our self-worship of the consumer god.  Looking into our deific motivations a bit more for some recent research, this consumer god is a pretty complex creature.  Just have a look at the diagram below* for some of the explanations that we have come up with to explain and “simplify” the purchasing process…

Consumer behaviour models
Consumer behaviour models

…read more »

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Covey’s Seven Habits for the Digital Agency – Habit 2: Keeping the end in mind (the java jedi mind trick)

April8

If you have dealt with anyone you have considered a “client” or “customer”, you join millions who have followed a fairly typical five-step approach.  You 1) define objectives, 2) work out how (or if) you can meet those objectives, 3) apply effort towards meeting those objectives, 4) deliver against those objectives, and 5) look back to see how you did.  As we continue our studio journey through Covey’s 7 Habits with “Habit 2: keeping the end in mind”, we ask ourselves what it would look like to do step 5 on both ends.

End in mind

…read more »

Covey’s Seven Habits for the Digital Agency – Habit 1: Be proactive

March9

 

We recently started a morning “breakfast club” in the studio, and first topic is the desktop reading of Covey’s .Seven Habits of Highly Effective People. His first principle of being proactive has unique application to a digital studio such as ours. …read more »

Information, media and telecomunications: employment is down, and the future is bright

August20

A bit of investigation for an upcoming research project provides an opportunity for bloggable show-and-tell.  Our industry is one with a colorful past and a bright future, despite the direction on the graph. …read more »

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Do Nothing to Do Something About Burnout (What would you do with 4 weeks of solid weekends?)

July26

I often hear or say, “If only I had time to do nothing! I would get so much done”.  My four week plan to do just that is near an end, and I am approaching my launch back into the commercial game with confidence and caution. ...read more »

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I control god (or The Internet and the consumer god)

July12

I control god.

I say this statement not as some may think from my awareness as a self-important American, and it is most assuredly not related to my mono-theist worldview.  This statement instead comes from my humbled position in the online marketing and technology industry. …read more »

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