Sideways Thoughts

Thoughts, dreams, and opinions of a guy named Chad Renando

A mumuration, a whale almost swallows a surfer, and an eagle in a parachute: Does Internet video eliminate faith or make you believe?

November6

Recent videos of chance encounters with starlings, eagles and whales highlight a growing global population and the increased capture of that population on video. Will the amassing of recorded history remove the need for faith? Or will the volume of knowledge make us humbly realise that we can never know all there is to know?

…read more »

Inspiration from Dreamworld’s BuzzSaw: Riding innovation with integration and action

September25

I attended an evening launch of Dreamworld’s new BuzzSaw ride last week. Spinning around at 105 kmh, I calmly considered the innovation necessary to get me in the seat.  As I stumbled away on shaking legs, I asked the question: “Is innovation all about big exciting rides, or is there more?” The look on my face during the event also reminds me that innovation is not for the faint of heart.

Dreamworld's BuzzSaw …read more »

Foursquare gamification: Exposing my mundane and meaningful life

September15

It is usually the player who determines whether a game is boring.  After five months of playing, I find it is Foursquare that makes such a judgement on the player’s life.  I have also discovered how meaningless that judgement really is.

Foursquare life picture …read more »

The stories we tell: Social media as narrative psychology

August1

Every man invents a story for himself – which he often, and with great cost to himself – takes to be his life. ~Max Frisch, 1972

Our stories define for us meaning and identity, or so proposes the viewpoint of narrative psychology.  This is something to consider as we share our lives in the open forum of social media.

Social Media as Narrative Psychology …read more »

Covey’s seven habits for a digital agency – Habit 5: Seek first to understand, then be understood (no one wants a web site)

April13

I was a ten years old when I first saw the tire swing diagram hanging on the wall of the family printed circuit board manufacturing company.  I wondered in my naivety how each party could get communication so wrong.  Decades later, I have answered my question countless times through my own contribution to mismatched swings.

My experiences have also developed my fundamental belief in Covey’s fifth habit, articulated within the digital agency as: “no one wants a website”.

Seek first to understand then be understood …read more »

An avatar analysis: Choosing your profile picture

March1

I was recently asked the question about my profile picture: “why a cartoon?” My response takes me on a journey through options not chosen and an analysis of the choices of others.

Choose your profile picture …read more »

Symbolic interactionism, social media, and the Australian 2011 floods: Stepping stones in a crisis, or watering down reality?

January29

Social media played a huge part in the response efforts for the recent Queensland floods.  Reflecting back at the amount of time I spent glued to my iPhone, I wonder if the medium plays too large a part in our lives?

Social media as stepping stines in the Australia 2011 floods …read more »

The value of the green referral (A My Pizza Personality case study)

November13

The non-commercial My Pizza Personality project set out to see if pizza purchasers are concerned about the environment, and whether environmental people eat pizza.  While we wait for that answer, check out which group is most likely to pass on your message.

The green referral …read more »

Do you want spam on your pizza personality? A Twitter case study

June25

A month and over 600 responses into the My Pizza Personality project and my disillusionment with Twitter has solidified like congealed cheese.  After weeks of selling any self-respect in 140 characters or less, I now have a bad taste in my mouth.  However, that won’t stop me from going back for seconds with the thought that the next bite might be different.

Twitter on your pizza? …read more »

The story behind My Pizza Personality

May14

I recently launched www.mypizzapersonality.com to help you find your inner pizza and to help me answer a very critical question.  This is the story behind the project.

My Pizza Personality …read more »